Measuring circularity at the corporate level

Irene Martinetti, World Business Council for Sustainable Development
Jarkko Havas, Ellen MacArthur Foundation

Indicators are essential for steering companies’ circular economy strategies. Over the last ten years, many tools have been developed in this sense, which were mainly designed to assess circularity at the level of material flows and products. Without questioning the usefulness of these early tools, a need has emerged for more holistic tools that assess circularity at the level of the company as a whole. What are the appropriate tools capable of integrating the complexity inherent in circular economy practice?


The Ellen MacArthur Foundation and the World Business Council for Sustainable Development (WBCSD) have worked closely and coherently to develop tools to support companies in their transition towards more circularity. This cross interview outlines the design of two tools: Circulytics by the Ellen MacArthur Foundation and Circular Transition Indicators (CTI) by the WBCSD.