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Leboncoin : a sufficiency success story?

Amandine de Souza
General Manager of leboncoin

With over 28 million monthly users, leboncoin has emerged as one of the most successful incarnations of the circular economy. By enabling secondhand goods to become more widely used and more accessible, leboncoin encourages a form of sufficiency. However, as leboncoin’s General Manager Amandine de Souza points out in this interview, it is a spontaneous, non-explicit form of sufficiency that coexists alongside other consumer aspirations such as people’s desire to treat themselves, make a ‘smart’ purchase, unearth something unique, and limit their environmental footprint, as well as to regain the power to act
and to control their consumption in an uncertain world. Ultimately, the success of leboncoin reflects the multiple facets, nuances and complexities of sufficiency that must be taken into account now more than ever if it is to become a desirable prospect for the greatest possible number of people.